It is a great thing to flavor functional foods and nutraceuticals. However there is need to exercise caution when you are developing products that offer true health functionality. It is required to make sure that you have the right expertise and experience before engaging into the development. You should make sure that other than functionality you have a product that has superior appearance as well as a great taste. Therefore you must make sure that you flavor your product well and also you give it a great appearance.
What you need to do when you are developing flavored it to stick to the trend of the specific food and beverage grouping. At the same time when it comes to healthy foods you have to think about the types of nutraceuticals. If you are to develop the flavor successfully you have to think on the kind of nutraceutical that you are using. That way you will make sure that the flavor is in line with the food product that you are using.
As you think about the flavor it is important first to think of the overall product as well as the marketing strategy before you conclude on the flavor to use. The developer or the marketer should think of the functional component that they want to use. As you think of developing our flavor for any specific product; it is important to make sure you do it with other flavor experts and development partners. That is the only way that will make you get the kind of product that you want. The expects will come with different suggestion to better your products.
The common flavors that are used in functional foods and beverages are fruits. That means you have to ensure that you use a true fruit profile in your development. Consumers will be expecting the health products to taste normal. The flavor should reflect the components used to make the product. You must think of the ways of making the product taste as natural and fresh as possible.
You should think of using berry and citrus flavors when it comes to antioxidants. These flavors work well when it comes to flavors related to vitamin C and antioxidants. You cam also use citrus and blend it with other mild fruit to create a tropical blend. In functional beverages mostly strawberry and bananas are used. The most important thing is to ensure that these flavors are developed by experts. For you to succeed in developing the right flavors you must engage a team of experts in your developing process.